5 Ways To Get Therapy Clients Now
5 Ways To Get Therapy Clients Now
1. Create a Patient Archetype
Who is your ideal patient? How old are they? Are they an individual or a couple? What traumas would make you excited to help work on on a weekly basis. What were your favorite classes in your post graduate work? What disorders and traumas are relevant to these classes? ETC...
Your ideal patient could be a Woman, 35-65, with a graduate degree, who lives within 20 miles of NYC and who has a career and struggles with relationships due to troubles with intimacy because of childhood trauma.
That archetype is specific enough that you know what would be relevant to them and what would not. Its a niche that can be a specialty. Specialties are much more relevant and marketable than general therapy, pay higher fees typically and are more fun for you to work with on a weekly basis because you are choosing them rather than taking any patient who calls.
If you are starting out it may seem counter intuitive to be specific in your approach because you are being choosy whilst you do not have many clients, however, this is exactly the time to be niche. Your potential clientele does not and will never know how many patients you have nor will they typically ask. The specificity makes you easier to find for those people who have that need and will lead to a practice that generates referrals and win long term over a practice that is generalized.
2. Edit or create your Psychology Today profile
In Social Work there are little tools as impactful for finding clients than an actively managed and up to date Psychology Today profile. Most of your inquiries can be had by keeping your profile copy relevant to your Patient Archetype. The profile is a first introduction to you.. if you have a specific patient type in mind you can really speak to them on a level here. You can show your relevance and show a way out of their specific condition without listing bullets from your resume. This is where the archetype shines because instead of slightly connecting with each visitor your are deeply connecting with some visitors.
3. Create a website
The next task is to get known and to have a destination that speaks directly to your patient archetype. A landing page that your Psychology Today profile can link back to.
Your website is like your digital business card. If you do not have one you wont make the right impression. Most clients google their prospective clinicians name. There are a lot of patient review sites that may have your name but your website is your only site that you curate yourself.
A good website will have all of your information and ways to get in touch with you as well as links to any articles or papers you have written as well as links to your relevant social media pages. Good copy to use on your site would be geared toward your ideal patient. Your website becomes an extension of the content that your Psychology Today profile starts.
Rather than focusing on you and your resume a smart website focuses on your client- how you will help them... You can still organize your thoughts around specific jobs and experiences but take the extra step of explaining how your experiences can directly help your patients. Again the more specific you are about WHO your patient is the more specific your page can be and therefore the more relevant your message is.
4. Use social media
Instagram, Twitter and Facebook can be really powerful tools to speak directly with your Archetype. Inspirational quotes and pictures give you a sense of humor and emotional connection with potential clients that separates you from the herd of other therapists. You will become interconnected with your progressive peers on these platforms and will become known far faster than if you relied on traditional means.
5. Start Blogging
A blog is the best way for your website to be relevant and have a voice. Posts could be for Therapist peers or could be similar to published papers. They should be about issues that speak to your archetype.
Again what is relevant will be the key and finding out who you are speaking to or designing that makes every word more impactful.